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Informa Markets Fashion SS23 & SS24 Apparel Trends Live Digital Session
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Contemporary Women's, Men's, Gender Neutral Shoe & Fashion Trends for Spring Summer 2023 2024
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Spring Summer WOMEN'S FASHION & FOOTWEAR TRENDS | S/S 2023 2024
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These are the 2023 2024 Spring Summer women's footwear and shoe trends online now. We love sustainable, ethical, slow fashion footwear trends for Spring Summer 2023. Joy, functionality, sustainability, innovation, and expression are key trends for Spring Summer 2023 2024.

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Spring Summer 2023 2024 women's SHOE Trends are here. Spring Summer 2023 2024 women's wear style will focus on protecting our earth from detrimental climate changes. SS23 SS24 fashion will support free expression, creative boundary pushing and rule-breaking, and will continue to reinvigorate and uplift you as we navigate Covid and the societal reckonings, challenges, and crises throughout the United States and the globe. It's time to do our part and put our dollars where our mouths are.

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After nearly 3 years of challenges, the consumer is shopping more selectively and consciously than ever before. Focusing on supporting the future of fashion and the expansion of gender neutral expressions. They are considering sustainability in an ever-changing earth and cognizant that life is precious, precarious and the time is now to live boldly to not hold back from expressing yourself fully, bravely, boldly, and unapologetically.

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Fashion trends are stepping up to the expectations of a brand new world and are redefining what fashion is and what fashion can be. SS23 SS24 reexamines what fashion's role is at this unique time in history. Consumers are desiring something very different than what corporate brands are used to giving them and that's a good thing, for us and for the planet. Spring Summer 2023 2024 trends reflect this shift and the market has changed for the better.

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 We're excited to share with you the Spring Summer 2023 2024 FASHION and women's fashion TRENDS and the latest women's shoe trends. Spring Summer 2023 2024 Shoe Trends are INCREDIBLE, innovative women's shoe styles and must-have fashion trends that push the limits have grabbed our attention. We're seeing it all in Spring Summer 2023 2024.
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Here's our recap and top fashion trend forecasting takeaways from the Informa Markets Fashion for an OnDemand digital session reviewing Spring Summer trends powered by WGSN. The informative Virtual Presentation included the MUST HAVE trends for Spring Summer 2023 2024.

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SS 2023/2024 Womenswear & Footwear Trends

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• OnDemand Digital Discovery Session •
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We heard WGSN's Head of Womenswear Sara Maggioni and Senior North America Menswear Strategist Noah Zagor review trends for Menswear, Contemporary Women’s, and Trend Women's markets. Within each market, the experts unpacked the drivers, narratives, and detail product trends including key items and details, seasonal must-haves, footwear and accessories that we, the footwear industry's buyers and small business vendors should look to in the coming season. Each and every new buying season, attending this informative trend forecasting webinar is an important exercise to our buying strategy at BUS STOP shoe boutique (an independent women's shoe boutique) in Philly. It's crucial and important to us to bring the newest, freshest, trendiest women's shoe styles available on the market to Philadelphia and online to our national & international female customers.
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We gained trend insight into the Spring Summer 2023 2024 Key apparel, footwear and accessories, Seasonal color trends, Consumer drivers and data, Industry Insights from Informa Markets and WGSN industry experts.
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Insight from Senior North American Menswear Strategist WGSN Noah Zagor:
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Come and "up the volume" because you haven’t had that ability in so long.
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Responsibility as a whole has become a major driving factor especially with younger buyers. They’ve done their research on sustainability and they are aware and informed!
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Neutral tones are reliable and anchor with a level of sophistication for SS 23 24.
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Men are embracing a new vision and version of themselves to identify again with being sexy (cut out tops) in gender neutral designs.

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Ancient and futuristic Mad Max/Dune vibes are trending for SS 2023/2024. There is innovation with both new tech and natural fabrics and sustainable components that compliment one another. Fabrics and materials are more sustainable than ever before.
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"Business meets casual" is a key trend for Spring Summer 2023 2024!
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Color Trends: optic white / midnight blue / Atlantic blue sepia / rooibos / satin brown / vintage pink / tranquil blue / honeycomb / palm leaf / digital lavender / green fig / golden beryl / papaya smoothie / wild rose / satin sky / luscious red / setting sun terracotta / bloodstone
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Elegant 50s vacation in Italy vibes - opulent and ostentatious but quiet/refined and sophisticated.The hedonism of bygone days when things seemed less complicated is a trend for SS 23 24.
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Instead of fighting nature, men are exploring working with nature, meditative quality, appreciating nature not fighting or harming it - spiritual and subdued is important in Spring Summer 2023 2024 wardrobes.
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70s disco meets 90s and Y2K - sexual fluidity and gig life club kids influence this trend. Consumers want to push back against pandemic life and don’t want to hold back, this trend focuses on a celebratory lifestyle. Show up and Show out!
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Modern nautical - mesh rope, shells, wearable theme prints reminiscent of vacation and travel. Sophisticated, lightweight fabrics, soft draping, a nod to "getting away where it’s not stressful" and escaping. It’s all about comfort and natural materials, earthy colors, wellness, rustic lifestyles, & self-care.
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Lounge and draped clothing or vacation wear, hoodies - comfort focused and monochromatic looks are a must-have trend!
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Spring Summer 2023 plays with touches of autumnal colors so that pieces can be carried from summer into fall.
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Tailoring meets comfort - consumers are returning to work and wanting to feel put together to GO OUT but they are still craving creature of comfort habits. Trends include fits that have the clean comforts of home but with tailoring.
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Playful and experimental - totally new sensibilities and “rules” for what menswear looks can be. Gender fluid wardrobes took over the runways for Spring Summer 2023 2024 presentations.
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Checklist:
- Don’t forget to have fun
-Explore new gender inclusive themes, feminine shapes

-Widen the spectrum of masculinity and femininity

- Nonbinary gender inclusive collections are everywhere and everything!
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Important takeways for Designers to consider:

Designing specifically for both genders, designing and creative new silhouettes, from a business perspective, is smart. Designing for SS 23 24 is not just about being modern in your thought process but is about leveraging opportunities to use the same innovative fabrics and silhouettes across genders to open up and expand ideas for the new consumer market.
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Build longevity with timeless design!
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Think about responsible practices, consider upcycled materials that have crafted details to decrease your carbon footprint, and work as local as possible. For example, metal zips won’t recycle as well as other closures! Think about production chains because your consumer is aware of these things more and more. They care so you need to speak to that customer - especially since gen Z will be the biggest buying consumer.
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Genderless is not hype it’s more serious and a reflection of a growing queer community. Continue designing gender neutral. Consumers are buying outside of their assigned gender more and more. More people are identifying less with one binary gender - think FLEXIBLY for a wider audience !
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Designing is all about democratization and a full understanding of the world spectrum. Consumers are concerned with not just what their clothes are made out of but who their clothes are made for? Customers want inclusivity and are ready for genderless approaches to design!
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 Insight from Sara Maggioni Head of Womenswear WGSN:
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Trend narrative for Womenswear Spring Summer 2023 2024:
-Young women consumers want extravagance and are unapologetic
-Clashing patterns and sunshine tones rule
-Fluid forms are trending but they have extravagant silhouettes
-Contemporary women are concerned with how the product is created and wanting basics that LAST. Beneficial performance fabrics are almost expected at this point - the consumer is buying less but better, pieces with a longer life!
- The artisanal and digital innovation coming together
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The consumer is buying with their emotion - bright color/hyper/joyful brights are trending for Spring Summer 2023 2024!
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Comfort and nostalgia - retro 60s 70s 80s 90s Y2K psychedelics and new wave plus pop punk aesthetics are on the runways.
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The desire for nature is ever-present.
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Young Contemporary Women consumers want dreamy but performance driven genderless styles!
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Try unexpected layering in SS 23 24.
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Color Trends: oat / bay leaf / pink / sepia / dark green verdigris / sweet coral / artisanal red / selenite / lavender / pearl grey / vanilla cake/ bloodstone / sand dune / terracotta / sundial / jade green / vintage pink / summer sunset / honeycomb / unbleached cotton / apple mint / wild rose / black / Italian clay / digital mist / unbleached cotton / celery juice / raspberry / wild rose / verdigris / summer sunset / Atlantic blue / maroon / white / black / artisanal red / sea ice / papaya smoothie
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Maximalist outdoor living is everything. (Think KkCo Atmos Prada)
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Loungewear is still here.
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Replace winter fabrics with natural fabrics and colors for SS 23 24.
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Hedonism/PSYCHEDELIC boho vintage - Resale and vintage are exploding - find retro 70s trippy florals & abstract prints in resort wear. This is a big Spring Summer 2023 2024 trend.
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Consumers are craving natural light and best lighting to mimic outdoors and sunsets - Women's wear translations of nature and light is both new and nostalgic.
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Women crave IRL experiences but are also participating in the Meta World. Here, trends blur the line between 90s/aughts virtual and the natural (think Collina Strada)
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Because of TikTok no more above the desk outfits when we found Zoom ruled our lives. Full considered and styled outfits are back!
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Checklist:
-Size inclusivity!!!
-Invest in tech to preserve craft
-Look to digital world to inform ranges of your consumers
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Important takeways for Designers to consider:
Design for disassembly for environmental impact - go beyond materials only and consider the design process and the full span of production and marketing! Contemporary Women have fluid lifestyles. There is a synergy between casual, business, and party dresses. Design for the day tonight socialite. Explore detachable embellishment.
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Smart Lounger - this woman is building a modular wardrobe with fewer pieces in structured shapes and performance fabric dress up or down and ROTATE
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Handcrafted - think handmade looks layered over sporty high tech and digital design. These opposing designs to complement one another and speak to where we are in our lifestyles. Add embellishment like "new" crochet!!! Replicate craft with tech solutions.
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Soft looks - lots of unique draping with clean contemporary minimal creates approachable maximalism - wear your clothing as art pieces & sculptural conversation starters.
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2 important trends - Nostalgia prints & genderless design
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Rustic comfort - go from beach to bar in voluminous blouses, body con pieces, sarongs and flip flop thongs.
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*VERSATILITY*

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Fashion designs that allow adjustability and versatility is key in SS '23 '24.
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Flat gladiator sandals and SPORTY futuristic sneakers are footwear trends in 2023 2024.
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Checklist:
-Design with nostalgia in mind - use reassuring colors. People want to be out in the world again.
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Planet friendly low impact processes are essential.
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Fluid summer layering will take you through the entire SS23 & SS24 season effortlessly & easily. Wardrobe flexibility is a deep desire of the SS23 & SS24 consumer.
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A BIG Thank You:
Sara Maggioni Head of Womenswear WGSN
Noah Zagor Sr N American Menswear Strategist WGSN
Moderator: Milton Hernandez Director of Industry Insights & Community Informa Markets Fashion
 
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We are hopeful that more brands are prioritizing more mindful, sustainable, innovative, practical, joyful fashion and practicing new thoughtful footwear designing, production, and consciously curated buying practices, strategies and gender neutral style in 2023 & 2024.