A Brand For Women by a Woman

Women's History Month

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A Brand For Women by a Woman / Elena Brennan of BUS STOP X

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THE WOMAN IS THE BRAND / BUS STOP women's shoe boutique in Philadelphia
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THE BUS STOP WOMAN
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A Women's History Month reflection from your treasured woman-owned shoe brand ~
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MEET ELENA, THE WOMAN BEHIND YOUR FAVOURITE SHOES.
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She makes shoes for women. Elena Brennan, owner of BUS STOP shoe boutique for her & designer of In-house line BUS STOP X is more than what meets the eye. Yes, she's a small business owner, female entrepreneur, & business woman. She's also a mother, grandmother, lover, immigrant, and survivor.
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At BUS STOP, we honor & celebrate the multifaceted woman.
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Watch & listen as our fearless leader Elena reflects on her life, work, & brand with joy & tenacity on our YouTube channel:
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WATCH ELENA’S STORY ON OUR YOUTUBE CHANNEL HERE
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Elena's Story: “I'm Elena Brennan and I was born in London but I now call Philadelphia my home. In 2007, I left corporate America to become a female entrepreneur, and that is when BUS STOP shoe boutique was born. I became a shoe designer in 2015. My first shoe collection – 12 BUS STOP X women's oxfords – were designed in collaboration with All Black Footwear, a designer I’ve had a relationship with from day one. Since then I have launched over a dozen collections, all classics with a twist, timeless and season-less which means they won’t be out of fashion when the next trend hits, and they can be worn throughout the year. I’m always adding new styles to the ever growing #BusStopX silhouettes. Women feel good, different, unique, edgy, and above all comfortable when they rock a pair of my designs.
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The Tie Dye collection was to die for, it featured women's sneakers, oxfords as well as booties. The athleisure mini-capsule collection launched Winter 2020, who doesn’t love sneakers? Each collection is exclusive, limited edition (1 of 15) and available exclusively at BUS STOP shoe boutique and online. The ANEW 2021 snakeskin collections was all about starting afresh post-pandemic.
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With my latest Spring 2022 designs customers can expect to be wowed, as this is my strongest, boldest and most colourful collection to date; so bold that I named it LOUD!
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The inspiration for this collection of exclusive women’s oxfords, sneakers and for the very first time sandals, ties-in with the boutique's 15th Anniversary theme — Crystal. Each shoe is named after a gemstone or quartz crystal — such as Aquamarine, Citrine, Rose Quartz, Emerald etc. to shine positive energy into our lives.
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There are a total of 17 new styles in bold shades; each in limited quantities...making them as rare as the gemstones they are named after.
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I'm elated to have won a Gold Award for Best International Business Woman of the Year in October 2021. The Best Business Women Awards, a prestigious UK organisation recognises the achievement of women across a wide range of business categories in the UK and globally."
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Elena was featured in the article "12 Women On What Needs To Change For Women To Move Forward Economically" on HerMoney.
Follow Her Money on Instagram for curated financial tips on how to level the playing field for financial security, with confidence and power.
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Read Elena's advice to other female entrepreneurs:
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Learn that it’s okay to say ‘no’
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“In business and in life, it is imperative as a female entrepreneur to be heard and to make sure that people are really listening. As women, we have it ingrained in us to say ‘yes’ at all times, and this is simply not the case anymore. It is ok to say ‘no’ and garner respect, too. When it comes to your business and finances, you do not need to accept something because it feels uncomfortable to ask for more or explore other options. Uncomfortable situations will pass, and facing them head-on is the only way to move forward. Operating and making decisions out of guilt will only harm yourself, your business and ultimately your own finances.” — Elena Brennan, shoe designer and the founder of BUS STOP shoe boutique.
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READ THE FULL ARTICLE HERE
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We LOVE uplifting women 365 days a year. Thank you for doing the same & supporting a woman-owned small business for 15 years.
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HAPPY WOMEN'S HISTORY MONTH!